SAINSBURY'S IDENTITY

Working in the Sainsbury’s Identity scrum team, I was responsible for creating journey flows and designs for a single sign in, customer account service to be used across all Sainsbury’s products. 

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PROBLEM

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Sainsbury's products were inconsistent with their customer account / sign in / registration journeys and customers were creating multiple accounts.

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PROCESS

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• Competitor analysis

• UserZoom customer surveys - on preferences and behaviours

• Journey flows - happy and unhappy paths

• Progress updates - with product owners and engineers

• Final accessible design - Using our design system, LUNA

• Testing - rapid prototyping around the office

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SOLUTION

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A single sign in account which recognises a customer and stores their information and preferences in one place for all products.